Born in Königstein im Taunus – Simon Freund is a conceptual artist currently living in Munich, Germany. After finishing school Freund started his own fashion brand, which he run for eight years before concentrating on his work as an artist. During this time he also started an online magazine for well designed goods and opened his own concept store in Berlin.
Besides his artistic work, Freund is involved in several side projects such as improving the bicycle infrastructure in Munich together with the help of the city. Freund currently studies fine arts at the Academy of Fine Arts in Munich in the sculpture class of Professor Hermann Pitz.
Simon Freund – Selbstportrait, 2018 – Poster 1
Simon Freund – Selbstportrait, 2018 – Poster 2
Simon Freund – Selbstportrait, 2018 – Exhibition View – Poster
Selbstportrait
Selbstportrait is a photo series portraying 100 humans wearing Simon Freund‘s signature uniform and vice versa.
The result are 200 portraits. One hundred of them show 100 different people, all wearing Freund’s unique uniform; the other hundred show Freund wearing the clothing of 100 different people.
“You can not put together a personality with clothes. It only reaches up to the neck. And then it ends.” – Helmut Lang
When the clothes we wear become the identifying feature of ourselves, what really identifies our personality? Freund raises the question about the individual. The work questions our desire for individuality as well as the urge to belong to something or to make a statement by wearing certain clothes. What do we actually needed to to be ourselves? Is it our charisma and our personality or is it the clothing we wear. Is the power of our clothes strong enough to create a self-portrait where the presence of our self is no more needed?
You can also find this work online: selbstportrait.simonfreund.com
Simon Freund – Selbstportrait, 2018 – Exhibition View 1
Simon Freund – Selbstportrait, 2018 – Exhibition View 2
Simon Freund – Selbstportrait, 2018 – Exhibition View 6
Simon Freund – Selbstportrait, 2018 – Exhibition View 7
Simon Freund – Selbstportrait, 2018 – Exhibition View 8
Simon Freund – Selbstportrait, 2018 – Exhibition View Outfit
Simon Freund – Selbstportrait, 2018 – Screenshot Website – selbstportrait.simonfreund.com
Simon Freund – Selbstportrait, 2018 – Example Picture 1a
Simon Freund – Selbstportrait, 2018 – Example Picture 1b
Simon Freund – Selbstportrait, 2018 – Example Picture 2a
Simon Freund – Selbstportrait, 2018 – Example Picture 2b
Simon Freund – Selbstportrait, 2018 – Example Picture 3a
Simon Freund – Selbstportrait, 2018 – Example Picture 3b
Simon Freund – Selbstportrait, 2018 – Example Picture 4a
Simon Freund – Selbstportrait, 2018 – Example Picture 4b
Simon Freund – Selbstportrait, 2018 – Example Picture 5a
Simon Freund – Selbstportrait, 2018 – Example Picture 5b
To view more of Simon Freund’s work please visit their website.