Jack De Caluwe

Jack De Caluwé is a multi-disciplinary artist and graphic designer based in Portland, Oregon. He currently works as an Associate Creative Director at a place called Instrument.

Born in a small country town in Belgium, Caluwe initially studied to become a carpenter until he discovered a propensity for art. This led him to study Graphic Design at the Royal Academy of Fine Arts in Ghent (Belgium), and film at Faculdade de Belas Artes in Lisbon (Portugal).

Informed by the past and inspired by the future, his work taps into the fields of design, film, art and literature – erasing the barriers that usually separate these worlds.

Cars That Float

Cars That Float is a collection of photographs that takes a look at the future we always imagined. Having worked with tech brands like Google over the years, there’s this constant pursuit of innovation that drives and influences everything they do, and it got me thinking about the nuances that exist between innovation and invention. In the process of getting so good at iterating and pushing the needle, we forgot how much fun we used to have dreaming about the future. This series felt like an interesting reflection on that sort of bold futuristic optimism colliding with reality.

At the time, I had just moved to Portland, and was looking for a lens through which to document the city. The flying car, this 100-year old American dream contrasted against a backdrop of urban decay, gives an alternative look at the future and an idea of what that Jetsons utopia might have looked like in reality.

To view more of Jack De Caluwe’s work please visit his website.