What We’ve Found: Generational Spirit

Aint-Bad is so grateful of our collaboration with Facebook. We teamed up with Toby Kaufmann who chose the theme for the month of July “Generational Spirit”: I’m always looking for the new and the next. I’m interested in how people grow and change as artists and reinvent themselves. Most of all I’m interested in narratives that haven’t been played out 1000 times? Is there a new way to tell the entire story with one image? What unique story should we learn about?

Toby Kaufmann is an Award-Winning Creative Director, currently at Facebook. She is also the Creative Director of Pur·suit, a digital archive, and a deck of playing cards re-imagining Catherine Opie’s seminal work from the ’90s, in collaboration with artist Naima Green. In 2020, she curated a show of Naima’s work at Fotografiska in NYC.

Before she moved west for Facebook, Toby was the Executive Director of Photography for Refinery29 where she led the brand’s photographic vision and expanded video storytelling. She also served as Vice President of The Society of Publication Designers, and co-chaired SPD Gala 53. She consults for Parsons The New School for Design and her work has been recognized by The Webby Awards, American Photography, Photo District News, American Society of Magazine Editors, and SPD.

Toby has a BFA in Photography from Parsons and lives just north of San Francisco with her son Jack and husband Nick Ferrari, with whom she collaborates frequently. 

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